The Importance of Concrete Language

Quick links before the long weekend.

“Business Jargon Makes People Think You’re Lying, Study Says” (with an Unsuck It mention):

…stick as much as possible to simple language that’s easy to visualize—concrete verbs like ‘write’ or ‘walk’ beat ambiguous ones like ‘benefit’ and ‘improve’—and avoid the passive tense.

And the ever delightful Stephen Fry, on language pedantry (thanks to David McCreath for the find):


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